毛灵见律师

2月25日晚上，浙江利群律师事务所业务学习如期举行。本次学习由我所副主任毛灵见律师主讲，学习的主题为《企业知识产权管理体系的构建及律师业务的开拓》，主要内容围绕企业构建知识产权管理体系的原因、流程和内容，以及律师如何从中找到突破并拓展业务展开。共有50余名律师到场参加了本次学习。

1.什么是知识产权（IP）及IP管理体系？

△（IP）管理体系

由知识产权方针、目标、知识产权管理机构和人员职责、生产经营活动各环节的知识产权管理事项所构成的有机整体。

△IP管理体系目标

▪激励创造知识产权，促进技术创新

▪灵活运用知识产权，改善市场竞争地位

▪全面保护知识产权，支撑企业全面发展

▪系统管理知识产权，提升企业核心竞争力

2.企业为什么要构建IP管理体系？

△宏观层面

▪企业的传统竞争优势慢慢丧失

▪劳动力、土地等生产要素成本上升

▪环保、消防、劳动等法律政策越趋严格

▪产业政策支持创新企业——知识产权战略

△微观层面

▪合法的技术垄断，提升产品附加值，增加企业利润

▪提升企业的市场竞争力

▪预防竞争对手的技术攻击

▪向竞争对手进行技术攻击

▪获得相关技术的交叉许可

▪IP本身就是企业的一项重要资产

3.如何构建企业IP管理体系？

△流程： 管理模型（PDCA）

策划——实施——检查——改进

具体流程：

项目启动——调查诊断——体系构建——手册编写——发文执行——实施运行——内部审核——管理评审

△体系内容及要点：

一、企业IP管理体系文件

1.知识产权方针、目标

2.知识产权手册

3.文件化的程序和记录

二、管理机构及职责

1.企业最高管理者

2.IP管理代表

3.IP管理部门

4.IP管理相关部门

（1）研发部门；（2）法务(行政)部门；（3）财务部门；（4）采购部门；（5）市场（销售）部门

三、 基础管理

1.获取（创造）

2.运用

3.维护

4.保护

5.合同

6.商业秘密

四、资源管理

1.人力资源

2.财务资源

3.基础资源

4.信息资源

五、实施和运行管理

1.立项

2.研发

3.采购

4.生产

5.销售和售后（市场）

4.企业IP管理体系构建过程中的律师业务？

△IP贯标业务

△IP专项业务

21世纪是知识经济时代，知识产权、智力创新、产业竞争力将是这个时代永恒的主题，现阶段许多企业发展面临的诸多问题都与缺乏相应的知识产权管理体系息息相关，已经严重制约了企业核心竞争力和战略优势的提高。因此，顺应知识经济发展的潮流，建立健全企业的知识产权管理体系势在必行！

本次业务学习的内容就分享到这，让我们期待下期再会！

Lawyer Mao Lingjian

On the evening of February 2, the business study of Zhejiang Liqun Law Firm was held as scheduled. The theme of this study was "Construction of Enterprise Intellectual Property Management System and Development of Lawyers' Business", which focused on the reasons, processes and contents of enterprises to build intellectual property management systems, and how lawyers can find breakthroughs and expand their business. More than 25 lawyers attended the study.

1. What is Intellectual Property (IP) and IP Management System?

△(IP) management system

It is an organic whole composed of intellectual property policies, objectives, responsibilities of intellectual property management institutions and personnel, and intellectual property management matters in each link of production and business activities.

△IP management system objectives

▪ Incentives for the creation of intellectual property rights and the promotion of technological innovation

▪ Flexibly use intellectual property rights to improve competitive position in the market

▪ Comprehensive protection of intellectual property rights and support the all-round development of enterprises

▪ Systematically manage intellectual property rights and enhance the core competitiveness of enterprises

2. Why should enterprises build an IP management system?

△ Macro level

▪ The traditional competitive advantage of enterprises is slowly lost

▪ The cost of production factors such as labor and land has risen

▪ Environmental protection, fire protection, labor and other laws and policies are becoming stricter

▪ Industrial Policy Supports Innovative Enterprises – IP Strategies

△ Micro level

▪ Legal technology monopoly, enhance the added value of products, increase corporate profits

▪ Enhance the market competitiveness of enterprises

▪ Prevent technical attacks from competitors

▪ Technical attacks on competitors

▪ Obtain cross-licensing of relevant technologies

▪IP itself is an important asset for enterprises

3. How to build an enterprise IP management system?

△Process: Management Model (PDCA)

Plan - implement - check - improve

Specific process:

Project initiation - investigation and diagnosis - system construction - manual preparation - document implementation - implementation and operation - internal audit - management review

△System content and key points:

1. Enterprise IP management system documents

1. Intellectual property policy and objectives

2. Intellectual Property Handbook

3. Documented procedures and records

2. Management organization and responsibilities

1. The top management of the enterprise

2. IP Management Representative

3. IP management department

4. IP management related departments

(1) R&D department; (2) Legal (administrative) departments; (3) financial department; (4) Procurement department; (5) Marketing (sales) department

3. Basic management

1. Acquisition (creation)

2. Application

3. Maintenance

4. Protection

5. Contracts

6. Trade Secrets

4. Resource management

1. Human resources

2. Financial resources

3. Basic resources

4. Information Resources

5. Implementation and operation management

1. Project establishment

2. R&D

3. Procurement

4. Production

5. Sales and after-sales (marketing)

4. Lawyer business in the process of building enterprise IP management system?

△IP standard business

△IP special business

The 21st century is the era of knowledge economy, intellectual property, intellectual innovation, industrial competitiveness will be the eternal theme of this era, at this stage many problems faced by the development of many enterprises are closely related to the lack of corresponding intellectual property management system, has seriously restricted the improvement of the core competitiveness and strategic advantages of enterprises. Therefore, in line with the trend of knowledge economy development, it is imperative to establish and improve the intellectual property management system of enterprises!

The content of this business learning is shared here, let's look forward to seeing you again in the next issue!